Projects

E-commerce Growth Optimization Initiative

Applied strategic digital improvements across multiple markets using market research, CX surveys, and A/B testing to strengthen conversion funnels and partner performance.

Result: Delivered a step-change improvement in conversion efficiency and significantly increased product engagement across priority retail partners.

Emerging Market Digital Capability Pilot

Introduced best-practice digital pilots in emerging markets to strengthen regional capability and improve engagement and conversion metrics.

Result: Demonstrated strong performance uplift and established a scalable model for future regional digital expansion.

Retail Linkage Implementation Across Regions

Implemented retail linkage features across multiple brand websites, coordinating sales teams and external IT partners.

Result: Increased e-commerce traffic and improved customer purchase journeys.

Add-to-Cart Conversion Improvement via Syndication

Led content syndication across multiple countries and retailers to improve product content quality.

Result: Strengthened conversion funnels and improved retailer performance.

Website Portfolio Management Across Two Global Brands

Managed UI development, maintenance, platform upgrades, and implementation across a large portfolio of websites.

Result: Improved site stability, user experience, and operational scalability.

A/B Testing Program Across Multiple Countries

Implemented a large number of A/B tests across various markets using Adobe Experience Manager.

Result: Improved user journeys and strengthened purchase intent across key pages.

Web Page Creation & Optimization

Planned, designed, and executed numerous web pages for PC and mobile.

Result: Improved organic traffic and enhanced user engagement.

Global Website Operations & UX Optimization

Led full lifecycle management of brand and campaign websites, including development, UI/UX optimization, infrastructure setup, and continuous improvement.

Result: Elevated site performance and user experience, while enabling faster deployments and more scalable digital operations across global markets.

Automation & Software Development Solutions

Developed backend and frontend solutions (including Python-based tools) to automate workflows, improve infrastructure, and support scalable digital experiences.

Result: Reduced operational complexity, increased reliability, and freed up team capacity for higher-value strategic work.

Cross-Channel Campaign Portfolio Management

Planned and executed a large portfolio of digital campaigns across major platforms including Meta, YouTube, Google, TikTok, and Amazon DSP.

Result: Enhanced campaign efficiency, reach, and engagement across diverse audiences.

Cross-Platform Campaign Management

Managed a broad portfolio of digital campaigns across major advertising platforms.

Result: Improved campaign effectiveness and strengthened brand visibility.

Integrated Digital Campaign Execution

Planned and executed multi-channel digital campaigns across B2C and B2B markets, integrating paid media, owned media, CRM, and cross-channel orchestration.

Result: Achieved stronger campaign efficiency, higher engagement, and improved contribution to business objectives across multiple regions.

Media Efficiency Recovery Project

Identified underperforming media investments and rapidly reallocated budgets to higher-performing channels to restore efficiency.

Result: Recovered media performance and unlocked significantly better ROI through smarter channel allocation and real-time optimization.

Strategic Media Planning & Pitch Leadership

Directed media planning and pitch processes, optimizing channel allocation and strengthening investment decisions across diverse markets.

Result: Secured more efficient media investments and improved alignment between strategy, spend, and measurable outcomes.

Community Growth & Engagement Framework

Developed optimized content frameworks to scale social communities and improve platform algorithm performance.

Result: Achieved substantial growth in audience size and engagement quality, strengthening brand presence across key social platforms.

UGC & Review Ecosystem Enhancement

Implemented scalable UGC and review syndication solutions to strengthen content ecosystems and organic visibility.

Result: Improved trust signals, boosted organic discoverability, and sustained long-term traffic growth across priority categories.

European DMP Implementation

Developed and deployed a Data Management Platform across multiple European markets to enable personalized website and advertising experiences.

Result: Strengthened targeting precision and improved digital performance through data-driven optimization.

Content Syndication Framework Across Regions

Led the rollout of content syndication across brand and retailer websites in Europe and LATAM.

Result: Improved product content quality and strengthened e-commerce conversion performance.

CRM Expansion Across Multiple Markets

Rolled out a CRM platform across several regions, coordinating cross-functional teams.

Result: Expanded customer data and improved CRM activation potential.

Global Digital Leadership Across Regions

Led multicultural teams and complex stakeholder groups across Japan, Europe, and Latin America, leveraging multilingual communication and cross-market expertise.

Result: Strengthened cross-regional collaboration, accelerated project delivery, and improved alignment across global digital initiatives.

Digital Transformation & AI Enablement Program

Supported organizational transition from analog to digital by implementing DX frameworks and AI-driven marketing practices.

Result: Enabled more efficient workflows, improved data-driven decision making, and increased adoption of modern digital capabilities.

Strategic Partnerships With Global Tech Leaders

Collaborated with leading technology and consulting partners to deploy advanced digital tools and platforms.

Result: Strengthened digital infrastructure and improved operational effectiveness across business units.

Global Strategic Collaborations

Worked with leading technology and consulting partners to enhance digital operations across multiple projects.

Result: Improved digital maturity and accelerated adoption of modern tools.

Global Collaboration Across 57 Countries

Worked with teams across Europe and LATAM, overseeing online managers across diverse projects.

Result: Strengthened cross-regional alignment and improved project delivery.