A Digital Transformation & Growth Leader — from Japan to the world.

Years of hands-on experience across digital transformation, commercial growth, AI frameworks implementation, and technical delivery — built inside global companies operating in Japan and Europe. I love building, connecting, and sharing within this beautiful digital world.

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Purpose of This Website

What this website is

A personal portfolio and news hub — built for fun, for learning, and for people who love tech and digital.

Documents my experience across digital marketing, technology, and global web operations.
Goes deeper than LinkedIn with real examples and an action-oriented view of my work.
Includes a news and insights section with personal comments, impressions, and reflections on tech, digital, markets, and the world.
Built for fun — oriented toward people navigating similar professional challenges who enjoy exchanging ideas.
A space for curious minds in digital, tech, and business who like to think out loud together.

What this website is not

Not commercial, not corporate, and not a place for sensitive or proprietary material.

Not for monetization, monetary gain, paid services, consulting, or any commercial purpose of any kind.
Not used to collect, request, or distribute confidential or sensitive information.
Does not include proprietary, internal, or non-public materials from employers, partners, or clients.
Does not represent any company, brand, or organization — content reflects my personal perspective only.

Content Principles

Clear boundaries: public + personal experience only, for learning and transparency.

Based on my personal experience, publicly available sources, and my own learning.
No confidential, internal, restricted, or sensitive information is included anywhere on this site.
Created for educational, reflective, and portfolio-oriented purposes — nothing more.

Experience

Digital Marketing & Growth Leader · Top Global Companies · Japan, Europe & LATAM

Driving digital transformation, commercial growth, and marketing excellence across local and international markets

15+Years

50+Markets

3Regions

Select a focus area to explore ↓

Early adopter of AI frameworks in marketing — moving beyond experimentation to build production-ready workflows that improved targeting precision, content velocity, and decision speed across global operations. Passionate about combining human judgment with machine intelligence to unlock compounding advantages.

Implemented AI-assisted content workflows, reducing production cycles while maintaining brand quality.
Built predictive analytics frameworks that improved campaign ROI and audience segmentation.
Deployed DMP and CDP architectures to activate first-party data at scale across Japan and Europe.
Championed a data-first culture across marketing teams — turning insights into operating practice.

Defined and led digital strategy across two of the world's largest global consumer companies — balancing brand equity with performance pressure, and translating headquarter vision into market-level execution that delivered measurable commercial outcomes across 50+ markets.

Developed full-funnel digital strategies aligned with global brand goals and local market realities.
Drove go-to-market planning for product launches across Japan, Europe, and LATAM.
Shaped multi-year digital roadmaps connecting technology investment to business growth.
Acted as strategic bridge between global HQ and regional operations across 50+ markets.

Built and led high-performing digital teams across Japan, Europe, and LATAM — navigating the real complexity of multicultural organizations, language barriers, and cross-functional dependencies. Fluent in Japanese, enabling genuine leadership within one of the world's most demanding business cultures.

Recruited, coached, and developed digital talent across markets and disciplines.
Led cross-functional squads combining marketing, IT, data, and commercial stakeholders.
Managed agencies, tech partners, and vendor ecosystems across multiple continents.
Operated in Japanese corporate environments — bridging cultural and organizational gaps with fluency.

Oversaw brand and e-commerce website ecosystems spanning dozens of markets — with deep hands-on experience in the Japanese digital commerce landscape, where platform logic, content standards, and consumer expectations differ significantly from Western norms.

Managed large portfolios of brand and category websites across Japan, Europe, and LATAM.
Implemented retail linkage and add-to-cart features that improved purchase conversion.
Led UX, content architecture, and SEO improvements tied to measurable commercial KPIs.
Built customer journey frameworks connecting digital touchpoints to retail and e-commerce outcomes.

Planned and executed integrated campaigns across the full media mix — from brand awareness to performance conversion — using data to continuously optimize channel allocation, creative strategy, and audience targeting across global and local markets.

Led always-on and product launch campaigns across Meta, YouTube, Google, TikTok, and Amazon DSP.
Unified paid, owned, and earned channels into coherent, measurable customer journeys.
Recovered underperforming media investments through rapid budget reallocation and real-time optimization.
Built influencer, UGC, and community programs that drove organic brand growth across platforms.

Hands-on experience deploying and operating enterprise MarTech — from DMP and CDP infrastructure to CRM platforms, marketing automation, and content management at scale. Built systems that actually got used, not just purchased.

Deployed Adobe Audience Manager (DMP) across European markets for personalized media and web experiences.
Implemented Karte CDP in Japan — enabling real-time personalization and behavioral data activation.
Rolled out CRM platforms and email automation across multiple regions and brand portfolios.
Managed AEM, SFMC, and GA4/GTM ecosystems — connecting content, data, and measurement.

Drove the shift from analog to digital inside large, complex organizations — redesigning workflows, building internal capability, and creating the operating conditions for sustained digital performance. This is where strategy meets organizational reality.

Replaced legacy analog processes with scalable digital workflows across marketing operations.
Upskilled regional teams, agencies, and internal stakeholders on modern digital practices.
Built reporting infrastructure and KPI frameworks that made performance visible to senior leadership.
Enabled sustained growth by building the digital foundations — not just running the campaigns.

Academic Highlights

Harvard Business School — Strategic Financial Analysis Executive Education · Online · Harvard Business School · United States

Completed the Strategic Financial Analysis program at Harvard Business School — one of the world's most respected institutions in business and leadership education. The program is designed for senior professionals seeking to sharpen financial acumen and apply rigorous analytical frameworks to complex strategic decisions.

Covered financial statement interpretation, valuation methodologies, investment evaluation, and scenario modeling — with direct application to real-world business challenges faced by executives operating across global markets. The credential reinforces a strong foundation in data-driven strategic leadership at the intersection of finance, digital, and commercial growth.

Doshisha University — Global Business & Economics B.A. in Commerce · Global Business / Economics · Kyoto, Japan

Earned a Bachelor's degree from Doshisha University — one of Japan's most prestigious private universities — with a specialization in Global Business and Economics. Studied entirely in Japanese, reflecting full academic fluency in the language. The program combined rigorous training in international business strategy, economic theory, and quantitative analysis with a strong cross-cultural and global perspective.

Ranked top student in the Global Business & Economics track.

Academic Program — Oxford, United Kingdom International Academic Experience · Oxford, United Kingdom

Undertook an academic program in Oxford, England — one of the world's great centers of learning — immersed in an intellectually rigorous and internationally diverse environment. The experience accelerated advanced English proficiency, built confidence in high-standard academic settings, and developed the cross-cultural adaptability that underpins a genuinely international career.

This formative international experience established the global mindset and communication skills that have enabled effective leadership across Japan, Europe, and LATAM throughout a 15+ year career.

Skills

Filter by focus area to see the skills most relevant to each type of role.

Tip: Use the arrows or swipe to see all skill areas.

Strategy

How I shape the overall marketing approach.

Full-funnel planning and go-to-market strategy across brands and markets.
Balancing brand building with performance KPIs and commercial goals.
Designing test-and-learn roadmaps and scalable digital frameworks.
Adapting global strategies to Japan, APAC, and multicultural environments.

Channels

Where I activate plans across the funnel.

SEO, SEM, and paid social across Meta, TikTok, LINE, and emerging platforms.
CRM, email journeys, and lifecycle marketing.
E-commerce activation, PDP optimization, and retail media.
O2O campaigns, influencer partnerships, and localized content execution.

Paid Media & Performance Operations

How I plan, run, and optimize paid investments at scale.

Structuring campaigns by objective and funnel stage, with clear KPIs and guardrails.
Channel execution across search and paid social, balancing efficiency and learning velocity.
Optimization routines: creative iteration, audience testing, bidding/targeting adjustments, and pacing.
Performance readouts for stakeholders: what changed, why, and what we do next.

SNS Strategy & Social Growth

How I build social strategies that fit platforms and business goals.

Platform-first planning across Meta, TikTok, and LINE: role, content cadence, and success metrics.
Community and content frameworks that improve consistency without killing creativity.
Creative testing mindset: hooks, formats, and message clarity tied to measurable outcomes.
Local market execution with global brand alignment and clear governance.

Owned Media Growth

How I grow and improve brand-owned channels over time.

Building growth loops for websites and CRM: acquisition to retention with consistent measurement.
SEO and content planning that supports discoverability, relevance, and conversion.
Improving UX and content structure so users find answers faster and take action.
Operationalizing continuous improvement with backlogs, testing, and governance.

E-commerce Growth & Trading

How I strengthen e-commerce performance through structured execution.

Improving conversion and sales with PDP optimization, merchandising priorities, and better journeys.
Planning trading calendars around launches, promotions, and seasonal moments with clear targets.
Coordinating cross-functional execution across media, content, CRM, and retail/e-commerce teams.
Measuring impact with practical KPIs and iteration loops (what worked, what to change next).

Retailer Linkage & Content Syndication

How I connect brand content to retailer ecosystems for consistency and scale.

Ensuring product content is consistent across brand sites, retailer PDPs, and marketplaces.
Working with retailers and partners on content syndication requirements and feed readiness.
Aligning taxonomy, assets, and copy so campaigns and promotions land correctly across channels.
Building governance so updates stay accurate over time (ownership, cadence, and QA).

E-commerce Setup & Operational Readiness

How I help teams stand up e-commerce foundations and ship reliably.

Setting up measurement and tracking basics so performance can be diagnosed and improved.
Coordinating with developers/partners on templates, product pages, and content workflows.
Creating checklists for launches: content completeness, redirects, tagging QA, and edge cases.
Handing over clear documentation so operations run smoothly after go-live.

Data & Optimization

How I use data to improve performance.

Web/app analytics, funnel diagnostics, and KPI design.
Conversion rate optimization and A/B testing frameworks.
AI-assisted bidding, targeting, and performance optimization.
Turning complex analytics into simple, actionable insights.

Emerging Technologies & Digital Innovation

How I integrate new technologies into marketing and operations.

Generative AI for content, ideation, and workflow automation.
Machine-learning-driven optimization and predictive analytics.
Evaluating MarTech and privacy-safe measurement approaches.
Automating reporting, operations, and digital workflows.

AI Tools Integration Into Business

How I turn AI from 'experiments' into real operational value.

Identifying high-impact use cases (content workflows, reporting automation, research, and ops).
Designing human-in-the-loop processes to keep quality, brand safety, and accountability.
Building lightweight prototypes and templates so teams can adopt quickly.
Driving adoption with simple training, documentation, and measurable success criteria.

Leadership & Team Management

How I lead teams, partners, and cross-functional groups.

Leading digital teams and growing talent in multicultural settings — including in Japan.
Managing agencies, vendors, and cross-functional squads across Japan, Europe, and LATAM.
Designing clear workflows, governance, and operating models.
Translating complex digital topics for senior stakeholders.

Cross-Cultural & Global Experience

How I operate across regions, cultures, and languages.

Fluent collaboration in Japanese, English, and Spanish.
Deep experience inside Japanese corporate culture.
Leading digital work across Japan, Europe, and LATAM.
Bridging headquarters, regional, and local teams with cultural fluency.

Language Skills

Certifications and practical proficiency used in global roles.

Japanese: JLPT N1 (business-ready for HQ and cross-functional work).
English: TOEIC 970 (executive-level communication in international environments).
Spanish: Native.
Chinese: Basic (everyday conversation level).

Executive & Stakeholder Communication

How I align senior leaders and teams to make decisions and move fast.

Structured updates for executives: context, options, trade-offs, recommendation, and next actions.
Translating complex digital topics (web, data, MarTech, media) into clear business language.
Driving alignment across HQ, regional, and local stakeholders with different priorities and constraints.
Facilitating difficult conversations: prioritization, timelines, budgets, ownership, and risk.
Coordinating decision-making across internal IT, external vendors, and legal/compliance stakeholders.

Cross-Functional Collaboration (IT, Legal, Agencies)

How I keep multi-team delivery aligned, compliant, and moving.

Bridging HQ, regional hubs, and local markets with clear ownership, timelines, and handoffs.
Working with IT and external agencies on technical constraints, risk, and release readiness.
Partnering with legal/compliance on privacy topics (GDPR/ePrivacy principles), cookie consent, and policy updates.
Turning complex requirements into practical checklists teams can execute (UAT, tagging QA, approvals).

Budget Management

How I manage investment and financial planning.

Managing significant multi-million annual digital budgets across brands and regions.
Forecasting spend and performance for multi-market campaigns.
Optimizing allocation for ROI, efficiency, and growth.
Leading vendor negotiations, proposals, and cost governance.

Tech Stack

The tools and technologies I use to build, automate, and analyze.

Python — scripting, automation, data handling, API integration, and small applications.
SQL — querying, data manipulation, and simple data-driven features.
Web fundamentals — HTML, CSS, and basic JavaScript for lightweight web projects.
Git & GitHub — version control, project organization, and collaborative workflows.

Strategic Financial Analysis (Harvard Business School Online)

Finance foundations that strengthen decision-making in digital and commercial roles.

Financial statement interpretation and performance diagnostics.
Valuation fundamentals and investment evaluation thinking.
Scenario modeling for planning and risk-aware decisions.
Analytical frameworks applied to real-world business challenges.

Measurement, Tagging & Privacy-Safe Analytics

How I make performance measurable, reliable, and stakeholder-friendly.

Measurement planning: KPI definitions, event taxonomy, and funnel tracking design.
Tag governance and QA with GTM: consistency, documentation, and change control.
Privacy-safe measurement approaches aligned with consent and regional requirements.
Turning insights into action: what to change, why it matters, and expected impact.

Agency & Vendor Management

How I collaborate with external partners.

Owning relationships with media, creative, and tech agencies.
Setting clear briefs, KPIs, and performance expectations.
Reviewing deliverables and ensuring strategic alignment.
Coordinating multi-agency teams for integrated campaigns.

Large-Scale Campaign Management

How I run high-impact, multi-channel campaigns.

Planning and executing national and multi-market digital campaigns.
Coordinating creative, media, CRM, and social teams.
Managing complex launch timelines across brands and categories.
Keeping messaging consistent across channels and markets.

Website Management & Creation

How I build, manage, and optimize websites at scale.

Managing large, multi-market websites for global brands, including content architecture, UX improvements, and localization.
Leading cross-functional teams to deliver new pages, product launches, and site enhancements across Japan, APAC, and global markets.
Coordinating with agencies, developers, and designers to ensure high-quality execution, accessibility, and brand consistency.
Using analytics, heatmaps, and user behavior insights to optimize journeys, improve conversion, and enhance overall site performance.

UX, Information Architecture & Accessibility

How I make websites usable, scalable, and consistent across markets.

Designing navigation and information architecture that balances user needs, brand goals, and conversion.
Localization-aware UX: templates and components that scale across regions and languages.
Accessibility and quality checks (structure, readability, consistency) to reduce friction and risk.
Using behavioral signals (funnels, heatmaps, user flows) to continuously improve journeys.

Local-to-Global Website Centralization

How I help consolidate local sites onto global platforms and infrastructure.

Centralizing local websites into global CMS/hosting stacks while protecting local market needs.
Migration planning: content inventory, templates, redirects, SEO risk checks, and cutover readiness.
Coordinating DNS, tracking/tagging, cookie consent, and release timing with IT and vendors.
Governance after go-live: publishing standards, reusable components, and change control.

Digital Operations & Governance

How I build scalable ways of working.

Creating digital playbooks, workflows, and governance models.
Standardizing processes across markets and teams.
Improving efficiency through automation and tooling.
Ensuring compliance with brand, legal, and privacy standards.

Program & Project Delivery

How I deliver complex work across markets and functions.

End-to-end delivery: scope, milestones, dependencies, risks, and launch readiness.
Cross-functional coordination between business, UX, dev, legal, and agencies.
Building clarity with governance: roles (RACI), decision logs, and operating rhythms.
Post-launch iteration: prioritizing backlogs, reviewing performance, and continuous improvement.

Media Planning & Pitch Leadership

How I structure investment decisions and run agency pitches.

Building channel mix and investment scenarios tied to business outcomes, not vanity metrics.
Running pitch processes: brief, evaluation criteria, scorecards, and decision alignment.
Challenging assumptions with data (incrementality, attribution limits, and learnings).
Partnering with agencies to balance brand impact, performance, and operational feasibility.

Creative Strategy & Briefing

How I turn strategy into creative that performs.

Writing clear briefs: audience, insight, message hierarchy, and success metrics.
Aligning creative across channels while respecting local nuance and platform behavior.
Using performance signals to iterate: hooks, formats, landing-page alignment, and sequencing.
Keeping brand consistency without slowing teams down with unnecessary complexity.

CRM & Lifecycle Design

How I build retention journeys that support growth.

Designing lifecycle flows: onboarding, re-engagement, and loyalty moments.
Segmentation thinking: intent, behavior, and value-based prioritization.
Improving conversion with message sequencing and consistent measurement.
Working across teams so CRM supports brand, e-commerce, and customer experience together.

Technical SEO & Site Health

How I keep sites findable, fast, and structurally sound.

SEO fundamentals at scale: content structure, internal linking, and indexability basics.
Performance and quality: Core Web Vitals mindset, page weight, and practical fixes.
Release checks that protect rankings: redirects, metadata, and broken link prevention.
Collaborating with dev and content teams so SEO is built-in, not bolted-on.

QA, Release & Incident Response

How I ship changes safely across multi-market websites.

Pragmatic QA: regression checks, content validation, and edge-case coverage.
Release readiness: checklists, stakeholder sign-off, and rollback awareness.
Triaging issues quickly with clear severity levels and ownership.
Post-incident learning: root-cause thinking and prevention via process improvements.

Dashboarding & Insight Storytelling

How I make performance understandable and actionable.

Designing dashboards that answer business questions (not just show data).
Building clear narratives for executives: what changed, why, and what to do next.
Separating signal from noise with consistent KPI definitions and context.
Turning learnings into roadmaps: tests, fixes, and prioritized opportunities.

Procurement, SOWs & Vendor Negotiation

How I structure partnerships to protect quality, cost, and accountability.

Defining scopes of work with clear deliverables, timelines, and acceptance criteria.
Negotiating with a focus on outcomes: SLAs, governance, and measurable success.
Reducing ambiguity with documentation: roles, escalation paths, and change requests.
Ensuring budgets translate into impact through disciplined cost governance.

Operating Models & Ways of Working

How I make teams effective across regions and functions.

Setting rhythms: planning cycles, weekly ops, and decision cadences.
Clarifying ownership so work doesn't stall between teams.
Creating lightweight playbooks that scale across markets and reduce rework.
Balancing speed and control in global environments with many stakeholders.

Workshop Facilitation & Alignment

How I bring diverse stakeholders to a shared plan.

Facilitating strategy, roadmap, and KPI workshops across cultures and functions.
Turning broad discussions into concrete decisions, owners, and next steps.
Managing trade-offs openly: scope, timing, quality, and risk.
Keeping discussions productive with clear agendas and strong summarization.

Change Management & Adoption

How I help organizations adopt new tools and processes.

Designing rollouts that consider incentives, training, and real workflows.
Creating simple guidance so teams can execute without constant support.
Addressing resistance with empathy, clarity, and proof through quick wins.
Measuring adoption and iterating until the change actually sticks.

Explore More Projects

A selection of digital initiatives across global markets — from platform builds and full-funnel campaigns to leadership-driven transformation.

Website Development & Digital Platform Leadership

Hands-on work across development, UX, and platform management for multi-country brand and campaign websites.

Web Development • Global website operations

Global Digital Leadership Across Regions

Leading cross-functional teams and stakeholders across Japan, Europe, and LATAM to deliver complex digital initiatives.

Leadership • Cross-market collaboration

Strategic Media Planning & Pitch Leadership

Shaping media strategy, channel allocation, and pitch processes to improve efficiency and measurable results.

Strategy • Media efficiency & ROI

Explore My Work